Previous PMU evaluation
Personalized treatment direction
Natural-result planning
Maintaining healed results
Refining previous work
Adding another zone
Clear treatment choice
Preparation guidance
Direct appointment access
Choose the path that fits your situation. We’ll guide you to the right next step.
Not sure what fits your face, skin, previous work, or long-term goals?
Start here for personalized guidance before moving into treatment.
Begin with a Personalized Plan
Returning for a touch-up, refinement, correction, or another beautifully tailored service?
Continue your experience here.
Continue My Shadés Experience
You already know what you want.
Move directly into the treatment experience with booking and preparation guidance.
Reserve My Treatment
1
2
3
Manage cookies
We use cookies to provide the best site experience.
Manage cookies
Cookie Settings
Cookies necessary for the correct operation of the site are always enabled.
Other cookies are configurable.
Essential cookies
Always On. These cookies are essential so that you can use the website and use its functions. They cannot be turned off. They're set in response to requests made by you, such as setting your privacy preferences, logging in or filling in forms.
Analytics cookies
Disabled
These cookies collect information to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customise our Websites for you. See a list of the analytics cookies we use here.
Advertising cookies
Disabled
These cookies provide advertising companies with information about your online activity to help them deliver more relevant online advertising to you or to limit how many times you see an ad. This information may be shared with other advertising companies. See a list of the advertising cookies we use here.

Eyebrow Permanent Makeup

Permanent brows for your everyday face.

Shadés brow work is not designed to imitate brow makeup. It restores and refines the natural shade, density, texture, and frame that brows give the face, so you look naturally complete even when nothing is drawn on.

Shading · Hair Strokes · Combination

The difference

Brow makeup changes the image. Shadés refines what stays.

A brow pencil or gel can change the mood of the face for a dinner, a photo shoot, a wedding, or a specific look.

Shadés serves another moment: when you are not wearing makeup, but still want your face to look balanced, fresh, and naturally defined.

Morning Training Pool Sauna Beach Travel Everyday life

Not filled in. Naturally there.

Brow logic

A brow is not just a shape.

Brows create shade, density, texture, direction, expression, and balance. When they are too light, sparse, uneven, interrupted by scars, or shaped by old pigment, the whole face can feel less complete.

Shadés works with those quiet signals.

Shade
Density
Texture
Frame
Expression
Balance

Two directions

Sometimes we restore. Sometimes we refine.

Restore

When brow density, texture, or shape has been interrupted.

Some brows need restoration: missing areas, visible gaps, old tattoo, scar tissue, or loss of natural density. The goal is to rebuild what the eye expects to see without making the brow look drawn on.

Scars Alopecia Gaps Over-plucking Old pigment Missing tail Uneven growth
Refine

When nature gave the brow too quietly.

Some brows are not damaged. They are simply too light, too soft, or too quiet for the face. The goal is refinement: more shade, more texture, more frame, but still a brow that feels naturally yours.

Light brows Pale hair Soft contrast Fine hair Low density Weak frame Delicate features

Preference Translation

You bring the direction. Svetlana finds the way.

You may know how you want your brows to feel: softer, fuller, more natural, more defined, more textured, or simply more complete.

You do not have to know which technique will create that result. Svetlana starts with your preference, then reads the face, skin, natural brow pattern, shade, and healed outcome before selecting the technique.

Choose the feeling

Soft

Less visible edge. More air. A brow that feels present, but not drawn on.

01

Signal

What is missing, too quiet, or interrupted: shade, density, texture, frame, or balance.

02

Skin

How your skin may hold, soften, and heal pigment.

03

Shade

Which color will belong after healing, not only on the first day.

04

Form

Where the brow needs structure, and where softness is better.

05

Technique

Which of the three techniques can create the result: shading, hair strokes, or combination.

06

Healing

How the result will settle into the skin and what may need refinement.

Three techniques

One natural result.

Shadés works with three brow techniques: shading, hair strokes, and combination. Each is a different way to restore or refine shade, density, texture, and frame.

Shading

Soft shading creates a gentle brow shadow. It can add density, improve balance, and give the brow a more complete frame without a heavy makeup effect.

Best for: soft density, fuller shape, refined shadow.

Not filled in. Naturally there.

The goal is not to make brows look like makeup that stayed on. The goal is to give the face the shade, density, texture, and frame it can carry naturally.

Svetlana Chistoforova

Brow work requires more than symmetry.

Svetlana’s eye was formed through medicine, dermatology, cosmetology, fine art, and permanent makeup practice since 2018.

For brows, this matters because the result depends on more than a drawn shape. It depends on skin, pigment, healed color, natural hair pattern, facial expression, softness, and restraint.

Medical and cosmetology background

Skin is living tissue, not a flat canvas.

Fine art background

The brow must work with the whole face.

PMU since 2018

Years of real skin, pigment, healing, and refinement.

Former studio founder and educator

A method shaped through practice, protocols, and teaching.

Results

Designed for the healed result, not just the first photo.

A case should show more than before and after. It should show what needed to be solved.

Case 01

Light brows, quiet face.

The need was more brow presence without a makeup effect. Soft shading can create a fuller frame while keeping the result natural.

Focus: Shade + density Technique: Shading Result: Fuller frame

Case 02

Gaps in natural growth.

The need was texture where brow hair was missing. Hair strokes can support the natural pattern without flattening the brow.

Focus: Pattern + texture Technique: Hair Strokes Result: More complete brow

Case 03

Shape without heaviness.

The need was structure and softness together. Combination work can bring texture and density into one balanced result.

Focus: Frame + restraint Technique: Combination Result: Defined, not heavy

Healing

Fresh brows are not the final result.

Fresh pigment can look darker, sharper, and more defined. As the skin heals, the color softens, the edges relax, and the brow begins to settle into the face.

Darker and more defined.

Fresh brows can look sharper, warmer, and more intense than the final healed result.

Previous Brow Work

Old brow work changes the plan.

If you have previous brow tattoo, microblading, faded pigment, grey, red, orange, or blue brows, we need to evaluate photos before recommending a new procedure.

Old pigment affects color, depth, shape, saturation, and what is possible. Some brows can be refreshed. Some can be corrected. Some need lightening or removal first.

01Color
02Saturation
03Shape
04Depth

Appointment Flow

What happens before the first stroke.

Listen

We begin with how you want the result to feel.

Assess

Skin, natural brow pattern, face, shade, and old pigment if present.

Map

The shape is built around the face.

Select

Shade and technique are chosen for the healed result.

Apply

Pigment is placed with control and restraint.

Guide

You receive healing and touch-up expectations.

Safety Standard

A clean result begins with a clean process.

Permanent brow work is performed on living skin. Sterile setup, barrier protection, controlled pigment handling, and clear aftercare are part of the result.

Sterile setup Barrier protection Single-use supplies where required Skin preparation Controlled pigment handling Clear aftercare

Before you decide

Questions that matter before booking.

No. The goal is not a filled-in makeup effect unless that is truly appropriate for your face. Shadés brow work is designed to restore or refine natural brow shade, density, texture, and frame.

No. You can tell us the result you want to feel. Svetlana selects shading, hair strokes, or combination after assessment.

Fresh brows usually look darker and more defined. This softens during healing.

Sometimes. Photos are needed first to evaluate color, saturation, depth, shape, and visibility.

Most clients need a touch-up to refine healed color, density, shape, and retention.

Begin with assessment

Bring the direction. We’ll find the brow that belongs.

Start with a brow consultation. We will listen to the result you want, evaluate your skin, natural brow pattern, previous pigment if present, and select the technique that can create the most natural healed result for your face.